Soulja Boy was one of the most prominent rappers in the 2000s. Known for hits such as Crank That, Kiss Me Through the Phone, and Pretty Boy Swag, Soulja Boy has virtually disappeared from the scene for the past few years. However, the release of the TikTok-ready track She Make It Clap put Soulja Boy back in the spotlight.
What made the rapper’s new song immensely popular is its accompanying dance challenge, which is incredibly simple to recreate. All you have to do is clap in the air in three different spots, punch the air in three different spots, and do the “Superman” dance that Soulja Boy popularized all the way back in 2007.
What fans also noticed is Soulja Boy’s slick DRACO pendant. The pendant was custom made by VOBARA after Soulja Boy’s nickname Big Draco.
Who Is VOBARA?
VOBARA is a custom jewelry designer located in Miami, Florida. Founded by Alex Arabov, the company strives to create unique Apple Watch pendants and custom-order pendants suitable for customers of all budgets. Even though VOBARA provides jewelry pieces at affordable prices, the company never sacrifices quality, using only premium materials for every piece.
What makes VOBARA stand out from all other jewelry designers is its dedication to every single customer.
“VOBARA works with some heavy hitters in the hip-hop industry. However, this doesn’t make any other customer less valuable. Whether you are coming in for one pendant or a returning customer buying pendants and watches every week, you will always get top-quality treatment. We make sure that from the moment we make contact, every customer gets our undivided attention,” Arabov says.
Kodak Black and VOBARA
In addition to Soulja Boy, VOBARA has also made custom pendants for other rappers, such as Rick Ross, Quavo, and Kodak Black. What makes the brand special is that it treats all customers as friends, not just buyers.
This especially goes for Kodak Black, who’s been friends with Arabov for quite a long time. Before VOBARA became a full-time job for Arabov, he worked within the hip-hop industry, shooting music videos. Arabov is the person behind the Institution album cover, which helped Kodak launch his career in the hip-hop industry.
Kodak and Arabov remained close friends during all these years, supporting each other. When Alex launched the Apple Watch pendants, Kodak was seen wearing the pieces multiple times. He even promoted VOBARA pendants on his social media. When Kodak was released from jail in 2018, the first piece of jewelry he purchased was a custom Star of David pendant from VOBARA to show his loyalty and support Arabov’s brand. Besides famous rappers, thousands of “regular” people show their love and support to VOBARA on a daily basis. Thanks to this unique brand, everyone can dress and feel like a celebrity. From trendy Apple Watch pendants to chains and custom-made pieces, VOBARA will make any jewelry idea become a reality.
